Smiles Orthodontics has been offering private as well as NHS orthodontic treatment for more than 10 years, and is a leading supplier in Bedfordshire. A change of ownership and relocation to larger premises has prompted the need to create a higher profile for the practice, and the creation of a new brand image.

DSD was chosen to develop a ‘new look’ for the practice, reflecting the growing interest in the cosmetic appearance of teeth, and the styling in a minty blue was chosen to reflect a fresh, healthy look.

Over and above the brand design work, the project has included stationery, as well as the development of a website.