Paragon Electronic Components is widely acknowledged as the UK’s leading provider of electronic component kitting and electronics manufacturing services, operating in a wide variety of market sectors within the UK and Europe.

DSD was contracted to rebrand the business, and thereby provide an enhanced level of consistency throughout the company’s marketing presence. Paragon is a highly efficient ‘systemised’ business requiring marketing material that reflects both the market sector and the company’s unique dynamic style.

Having created the new ‘brand’ image, DSD has rolled this out across a range of promotional literature; advertising; and a new website that operates across several languages.