CWG is the leading retailer of farming and country products in the Midlands and East Anglia, selling everything from livestock equipment, fencing, and animal health products, to equestrian and pet products.

DSD was appointed to rebrand CWG, to help reflect its pre-eminent position within the farming community throughout its trading area, and to roll out the ‘new look’ across every aspect of its business.

The integrated programme has involved the design of corporate stationery; a wide range of literature, (corporate and product); a variety of packaging projects for own label products; newsletters, signage (both in-store and external, and truck livery.